214: Cheryl Strauss Einhorn: Where I am may not be where somebody else is

//214: Cheryl Strauss Einhorn: Where I am may not be where somebody else is

214: Cheryl Strauss Einhorn: Where I am may not be where somebody else is

Cheryl Strauss Einhorn Notes Page

Cheryl Strauss Einhorn grew up trying to investigate and get to know her father to develop a deeper relationship. This led her to develop the AREA Method that gives people a systematic approach to solving big problems leveraging perspective-taking and investigation.

Cheryl was born in Baltimore, MD but mostly lived in a suburb outside of Boston along with her sister who is 14 months younger. Both of her parents are doctors and her mother was one of the first women in her medical school. Her dad was in a then-new field of medicine called Nuclear Medicine and developed several new medical tests that are today commonplace. As a result, he spent a lot of time working – both in and out of the house. This led Cheryl to try to find a way to draw him out. She began by asking him many questions that would lead to another, and so on. She taught herself how to ‘interview’ him to find out what he was thinking about. It was so successful that she not only has a close relationship with her father, but it also likely led her to pursue investigative journalism.

Cheryl has worked as a journalist for two decades now writing for publications including Barron’s, the New York Times, Foreign Policy Magazine and more. She was also live on-air for many years as an analyst for CNBC and worked as an associate TV producer at Inside Edition. It was during her early journalism work that Cheryl developed her AREA Method to help her – and now others – to solve complex problems. She was searching for a way to make big decisions better – with greater empathy and understanding for the other stakeholders involved in her stories and her decisions.

AREA, which is an acronym for Cheryl’s decision-making steps, is the only system to uniquely control for and counteract bias, focus on the incentives of others and expand knowledge while improving judgment.

After years of successful implementation of AREA, Cheryl distilled her system into her best-selling book Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, with a foreword by Tony Blair, who is no stranger to complex problem solving as the former UK Prime Minister.

AREA is currently being used successfully across broad domains ranging from low-income high schools, to multi-national companies like Goldman Sachs, to government agencies including the State Department and graduate schools such as Columbia Business School.

Tweetable Quotes and Mentions

Listen to @cheryleinhorn to get over the hump on the @FastLeaderShow – Click to Tweet

“Our brains set mental shortcuts, simply because otherwise we’d have decision fatigue.” – Click to Tweet

“We need well-worn pathways, assumptions, judgments and biases, but they don’t go away when we’re solving for complex problems.” – Click to Tweet

“In today’s world we all have information overflow.” – Click to Tweet

“Perspective-taking allows you to walk in somebody else’s footsteps and push yourself out of your own perspective.” – Click to Tweet

“In order to invest in an uncertain future that is valuable to you, you need to have time for thoughtful reflection.” – Click to Tweet

“You need to know when to slow down and what to do when you slow down.” – Click to Tweet

“If you come into complex problem solving and assume it should go very rapidly, you’re not really investing in yourself and the relationships you’re engaging in.” – Click to Tweet

“You’d rather get to a decision that has a good outcome for you, than get to a decision quickly.” – Click to Tweet

“Relationships is what gives us our quality of life.” – Click to Tweet

“We’re all inconsistent decision makers.” – Click to Tweet

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Hump to Get Over

Cheryl Strauss Einhorn grew up trying to investigate and get to know her father to develop a deeper relationship. This led her to develop the AREA Method that gives people a systematic approach to solving big problems leveraging perspective-taking and investigation.

Advice for others

Put things in context and don’t granularize.

Holding her back from being an even better leader

Using the cheetah pause even more.

Best Leadership Advice

Be here now. Really be present. So that you can really connect with people.

Secret to Success

General joy for the day.

Best tools in business or life

The art of the question.

Recommended Reading

Problem Solved: A Powerful System for Making Complex Decisions with Confidence and Conviction

The Art of Learning: An Inner Journey to Optimal Performance

Contacting Cheryl Strauss Einhorn

Website: https://www.areamethod.com/

Twitter: https://twitter.com/cheryleinhorn

LinkedIn: https://www.linkedin.com/in/cheryl-strauss-einhorn-57353823/

Resources and Show Mentions

The Future Project

Call Center Coach

An Even Better Place to Work


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2019-03-06T02:24:43-04:00February 27th, 2019|Podcasts|0 Comments

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