092: TwinEngine: It changed how we thought about marketing

Fast Leader Show | Customer Experience Leadership

092: TwinEngine: It changed how we thought about marketing

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Winnie Brignac Hart and Lorrie Brignac Lee lost 75 percent of their business in a weekend. Being based in New Orleans when hurricane Katrina hit, overnight they became a crisis communication firm. Immediately they learned what it meant to truly help people in a different way. Through this experience they were able to align what was important to them and move onward and upward faster.