084: Brian Sullivan: They all had their political agendas

Fast Leader Show | Customer Experience Leadership

084: Brian Sullivan: They all had their political agendas

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Brian Sullivan worked for an organization that would bring together an executive committee to make decisions on business they wanted to pursue. Because of all of their political agendas, the system wasn’t serving the company or customers very well. That’s when Brian pioneered a more customer-centric approach to sales that helped them to win better deals and avoid pursuing the bad deals.