159: Jeffrey Shaw: I was going to dominate the world

//159: Jeffrey Shaw: I was going to dominate the world

159: Jeffrey Shaw: I was going to dominate the world

Jeffrey Shaw Show Notes Page

Jeffrey Shaw was tops in his class and returned home to launch his new business. Ready for success, Jefferey spent three long years moving down the path to failure. After he gave his best sales pitch ever, he realized how off he was trying to promote the message of his business. He was unable to speak the lingo of his customers. That’s when Jefferey launched his transformation and went from overlooked to overbooked.

Jeffrey Shaw was born in Cold Spring, New York and raised in Hopewell Jct, NY, about 2 hours north of NYC, with his two older brothers. His family moved there as his father was one of the first 90 employees at a production plant for a new technology start-up called IBM. His mother was a hairdresser and still is today at the age of 80.

Jeffrey was a shy kid who always had an entrepreneurial spirit. By the age of 14 he was borrowing his mother’s Oldsmobile Cutlass Supreme to drive around his neighborhood and sell eggs door-to-door. He could barely see over the steering wheel.

His father enjoyed photography as a hobby and built a darkroom in their home. Jeffrey was fascinated with the chemicals and how they made latent images come alive. The first money he made from photography came from printing photos of prized race horses for the Franklin Delano Roosevelt estate, the 32nd President of the United States.

Always wanting to be an architect like Mike Brady on The Brady Bunch but not having the patience for education, he decided to go to photography school to photograph interiors and exteriors of homes. But once he started having models in his photos he realized his true passion was photographing people. He graduated with the top Best Portfolio award and by age of 20, opened a portrait photography studio in his hometown.

After three years of struggle, he realized his business was not aligned with the values of the community he was working in. He was stressing the importance of having family portraits to hand down from one generation to the next in a community where people struggled to pay their mortgage. His business was failing. It was this awareness that led Jeffrey to seek out people that shared his values for planning ahead, high-quality, and posterity. The luxury market.

This led Jeffrey to learn all that he knows about business today. How every market has a “Secret Language.” And the way to succeed is to know who you are best to serve and speak their Secret Language.

Today, Jeffrey Shaw is host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker at creative and business conferences. For more than three decades now, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others.

Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

Jeffrey is the father of three adult children and resides with his two dogs in Miami Beach, Florida.

Tweetable Quotes and Mentions

Listen to @jeffreyshaw1 to get over the hump on the @FastLeaderShow Click to Tweet 

“Define who your ideal customer is first and then build a business for them.” -Jeffrey Shaw Click to Tweet

“90%, if not more businesses are built backwards.” -Jeffrey Shaw Click to Tweet 

“The right way to build a business and a true measure of success is, be customer-centric.” -Jeffrey Shaw Click to Tweet 

“Identify and define your ideal customer and then build a brand that speaks only to them.” -Jeffrey Shaw Click to Tweet 

“You have to understand what the world looks like from the perspective of your ideal customer before you can build a business for them.” -Jeffrey Shaw Click to Tweet 

“We make decisions within seconds based on whether the style of something resonates for us.” -Jeffrey Shaw Click to Tweet 

“We chose the brands we do because that brand speaks on our behalf.” -Jeffrey Shaw Click to Tweet 

“Style is a very quick decision maker and imperative in today’s world.” -Jeffrey Shaw Click to Tweet 

“Pricing creates perception.” -Jeffrey Shaw Click to Tweet 

“Avatars and buyer personas are just scratching the surface.” -Jeffrey Shaw Click to Tweet 

“It’s time that we show up more intimately and personal than we ever have before.” -Jeffrey Shaw Click to Tweet 

“People demand more authenticity and transparency than they ever have before with people they’re doing business with.” -Jeffrey Shaw Click to Tweet 

“People don’t hire you because you’re the best; they hire you because you get them and they get you.” -Jeffrey Shaw Click to Tweet 

“What do I need to do to grow as a person in order for my success to match that?” -Jeffrey Shaw Click to Tweet 

“Take responsibility for the positive impact you can have on people’s lives.” -Jeffrey Shaw Click to Tweet 

“Everybody has empathy, we just don’t use it enough in business.” -Jeffrey Shaw Click to Tweet 

“The more I focus on what’s going right, the more I see what’s going right.” -Jeffrey Shaw Click to Tweet 

“What’s louder than words; it’s the energy behind the words.” -Jeffrey Shaw Click to Tweet 

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Hump to Get Over

Jeffrey Shaw was tops in his class and returned home to launch his new business. Ready for success, Jefferey spent three long years moving down the path to failure. After he gave his best sales pitch ever, he realized how off he was trying to promote the message of his business. He was unable to speak the lingo of his customers. That’s when Jefferey launched his transformation and went from overlooked to overbooked.

Advice for others

Focus more on long-term relationship building.

Holding him back from being an even better leader

Not enough visibility.

Best Leadership Advice

Take responsibility for the impact you can have. The positive impact you can have on people’s lives.

Secret to Success

Empathy. Feeling what other people are feeling. Feeling market trends.

Best tools that helps in Business or Life

What’s going right journal. The more I focus on what’s going right, the more I can see what’s going right.

Recommended Reading

LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible

Louder than Words: Harness the Power of Your Authentic Voice

Contacting Jeffrey Shaw

website: http://www.jeffreyshaw.com/

Twitter: https://twitter.com/jeffreyshaw1

LinkedIn: https://www.linkedin.com/in/jeffreyshaw1/

Resources and Show Mentions

Lingo Course, Book Chapter and more from Jeffrey Shaw for the Fast Leader Legion

Chatbots designed with Emotional Intelligence, Neuroscience, Cognitive Bias for Brand Impact

Empathy Mapping

54 Emotional Intelligence (EQ) Competencies List: Emotional Intelligence has proven to be the right kind of intelligence to have if you want to move onward and upward faster. Get your free list today.


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2018-02-14T01:10:34+00:00February 7th, 2018|Podcasts|0 Comments

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