Dayna Steele Show Notes
Dayna Steele had a very successful career as a radio disc jockey. Then she decided to quit her job and move to Los Angeles to pursue an acting career. After nine months she moved back home without a career in acting. But she never failed. Listen to what she actually did.
Dayna was born and raised in Houston TX with her Younger brother Scooter. They were raised by two great parents, married over 50 years, but both now deceased.
Dayna actually chronicled her mother’s journey with Alzheimer’s in the book Surviving Alzheimer’s with Friends, Facebook and a Really Big glass of Wine.
Beyond being an author, Dayna has been on a microphone and a stage for the majority of her life. She worked with the world’s greatest rock stars as a Hall of Fame rock radio personality and now presents those true stories and valuable lessons learned to business audiences across the country.
Dayna is the host of The Rock Business, a television series featuring successful rock artists turned successful entrepreneurs with side businesses including coffee, wineries, inventions, bio medical research, foundations, hotels, restaurants, shoes, clothing, marketing companies and more.
Dayna herself is a successful entrepreneur having created The Space Store, Steele Media Services, and a success strategy consulting company. Throughout her career, Dayna has garnered national accolades.
She was named one of the “100 Most Important Radio Talk Show Hosts” by Talkers Magazine, nominated as “Local Radio Personality of the Year” by Billboard Magazine and has been inducted into the Texas Radio Hall of Fame.
AOL called her ‘one of the foremost experts on career networking’ and Reader’s Digest Magazine named Dayna one of the “35 People Who Inspire Us.” ABC News has called her advice “ridiculously sane.”
As an author, Dayna created the popular 101 Ways to Rock Your World book series, LinkedIn: 101 Ways to Rock Your Personal Brand, and Rock to the Top: What I Learned about Success from the World’s Greatest Rock Stars. She is also a regular contributor to the Huffington Post and is the Chief Caring Expert and spokesperson for Caring.com.
Dayna lives in Seabrook, Texas, with her husband, author, and former NASA pilot Charles Justiz, and has three sons. She is a member of the Screen Actors Guild and invests in Broadway musicals. She drinks good wine and plays bad golf.
Tweetable Quotes and Mentions
“It’s not just talent. That’s the reason there’s rock stars and then one hit wonders.” -Dayna Steele Click to Tweet
“Find people that love what you do and deliver to their passion.” -Dayna Steele Click to Tweet
“It’s not about you – it’s about the customer.” -Dayna Steele Click to Tweet
“You have to have knowledge of everything around you to recognize opportunity.” -Dayna Steele Click to Tweet
“It’s all about who you know and what you do for them.” -Dayna Steele Click to Tweet
“Constantly let people know that you appreciate what they do.” -Dayna Steele Click to Tweet
“None of us get to where we are without help, so appreciate it.” -Dayna Steele Click to Tweet
“In everything you do let people know what it’s going to do for them.” -Dayna Steele Click to Tweet
“When I call you I better not recognize you are reading from a script.” -Dayna Steele Click to Tweet
“I don’t need your processes or your tech. I need to know you’re going to help me.” -Dayna Steele Click to Tweet
“I didn’t fail. I discovered I couldn’t act.” -Dayna Steele Click to Tweet
“I’ve never looked at it as failing. It just didn’t work.” -Dayna Steele Click to Tweet
“Take the parts that did work and move forward.” -Dayna Steele Click to Tweet
“If something doesn’t work set it aside and try a different way.” -Dayna Steele Click to Tweet
Hump to Get Over
Dayna Steele had a very successful career as a radio disc jockey. Then she decided to quit her job and move to Los Angeles to pursue an acting career. After nine months she moved back home without a career in acting. But she never failed. Listen to what she actually did.
Advice for others
Embrace absurdity and go for it.
Holding her back from being an even better leader
Best Leadership Advice Received
Always fight naked.
Secret to Success
Best tools that helps in Business or Life
My husband Charlie.
Resources and Show Mentions
54 Emotional Intelligence (EQ) Competencies List: Emotional Intelligence has proven to be the right kind of intelligence to have if you want to move onward and upward faster. Get your free list today.
Show Transcript:Click to access edited transcript
Intro Welcome to the Fast Leader Podcast, where we explore convenient yet effective shortcuts that will help you get ahead and move forward faster by becoming a better leader. And now here’s your host, customer and employee engagement expert and certified emotional intelligence practitioner, Jim Rembach.
Need a powerful and entertaining way to ignite your next conference, retreat or team-building session? My keynote don’t include magic but they do have the power to help your attendees take a leap forward by putting emotional intelligence into their employee engagement, customer engagement and customer centric leadership practices. So bring the infotainment creativity the Fast Leader show to your next event and I’ll help your attendees get over the hump now. Go to beyondmorale.com/speaking to learn more.
Jim Rembach: Okay Fast Leader Legion today I’m excited because the person I have on the show today, when I met her—her feistiness is just something I had to share with you. Dayna Steele, was born and raised in Houston, Texas with her younger brother, Scooter. Dayna actually chronicled her mother’s journey with Alzheimer’s in the book Surviving Alzheimer’s with friend’s Facebook and a really big glass of wine. Beyond being an author, Dayna has been on a microphone and a stage for the majority of her life. She worked with the world’s greatest rock stars as a hall-of-fame rock radio personality and now presents those true stories and valuable lessons learned to business audiences across the country.
Dayna is the host of the Rock your Business, a television series featuring successful rock artists turn successful entrepreneurs with side businesses including coffee, wineries, inventions, biomedical research, foundations, hotels, restaurants, shoes, clothing, marketing companies and more. Dayna herself is a successful entrepreneur having created The Space Store Steal Media Services and a success strategy consulting company. Throughout her career, Dayna has garnered national accolades. She was named one of the Most Important Radio Talk Show Hosts by Talkers Magazine nominated as Local Radio Personality of the Year by Billboard Magazine and has been inducted into the Texas Radio Hall of Fame. AOL called her ‘one of the foremost experts on career networking’ and Readers Digest named Dayna as one of the “People Who Inspire Us.” ABC News called her advice “ridiculously sane.”
As an author, Dayna created the popular, Ways to Rock Your World book series, LinkedIn, Ways to Rock Your Personal Brand and Rock to the Top: What I Learn about Success from the World’s Greatest Rock Stars. She’s also a regular contributor to the Huffington Post and is this Chief Caring expert and spokesperson for Caring.com. Dayna lives in Seabrook, Texas with her husband author and former NASA pilot, Charles Justiz and three sons. She is a member of the Screen Actors Guild and invest in Broadway musicals. She drinks good wine and plays bad golf. Dayna Steele, are you ready to help us get over the hump?
Dayna Steele: I am. I am.
Jim Rembach: Now, I’ve given our listeners a little bit about you, but can you tell us what your current passion is so that we can get to know you even better.
Dayna Steele: You know my current passion is the television show, it’s called The Rock Business and it came about from my speech and from my books where I talk about—what I learned about success from these rock stars, when I started noticing as a lot of the rock stars, especially the older ones, they’re in a position now where they’re successful they’re touring they have time off they have more money than dirt and instead of just playing golf and relaxing and doing nothing, they’re all entrepreneurs at heart. Sammy Hagar, of course, being one of them and the ones maybe people know the most about with his tequila company and his rum company, a lot of people don’t realize that Sammy’s been an entrepreneur for a long time. Way back when he was just a solo artist and he realized how much they were paying in commissions to travel agencies he got license he started a travel agency and that was a bone of contention between him and Eddie van Halen, a little bit later on when Eddie found out they were booking people every day through Sammy’s travel agency.
Sammy was getting a little bit of money off of all that Van Halen travel. Sammy owns a whole bunch of boutique hotels and restaurants now in the states and he recently, I think his most his latest endeavor is a fire suppression company. When he found out how much she was having to pay companies to put in sprinkler system. He’s just one of the examples you’ve seen, Gene Simmons and all of his businesses on Family Jewels and Celebrity Apprentice, another great story and I could go on forever, but these are the kind of artist we want to highlight. For example nobody knows Bob Dylan as a welder, he’s a certified welder. He welded the artwork that graces the entrance to a new hotel in Maryland. Can you imagine all of the construction workers that walked past this welder with his mask down and have no idea that was Bob Dylan. So I love the fact that I learn about business from these rock stars and then I’m discovering that these rock stars are like me, we are serial entrepreneurs, we can’t just relax and go play golf and leave well enough alone. We’re up every day going, “Okay, let’s start another business. Let’s drive ourselves absolutely crazy and try to create another successful business.”
Jim Rembach: Thanks for sharing that. You know, as I was thinking and you’re talking about these different rock stars I started seeing this connection to the creativity the creation aspect of it and then the creation aspect that we need to have in business that oftentimes is missing.
Dayna Steele: I always say it’s not just talent, that’s the reason there’s rock stars and then there’s one hit wonders in any business, whether it’s music or insurance or whatever. You see some of these people that they’re so incredibly talented but they just can’t seem to get it together. They just can’t seem to succeed. And it’s the same with musicians and what I discovered working with these people and watching these people and studying and now writing and speaking about these people is that not only do they have the talent and that creativity but they have this incredible discipline and work ethic. They network like crazy. They’re extremely smart I narrow it down to make it easy for people, four rock star principles of success.
The first one is ‘passion’. Obviously, loving what you. But finding people that love what you do and delivering to their passion in every single thing you do. It’s not about you, it’s about the customer. The second thing is ‘knowledge’. It’s constantly learning. If you’re not getting up first thing in the morning and watching the news and knowing what’s going on in the world whether you like politics or religion or sports or whatever you need to have a general idea of everything that’s going on in the world around you otherwise how are you going to recognize opportunity. And the third thing is ‘networking’. It’s all about who you know and what you do for them. And the fourth thing is ‘appreciation’ it’s constantly letting people know that you appreciate what they do whether it’s the fans or your coworkers or strangers or somebody that held the door for you, none of us get to where we are without help so you need to appreciate it.
Jim Rembach: Thanks for sharing that they’re a really good. And also when you started mentioning the part about customers and focus, a friend of mine who’s a recording musician as well and he shared with me, because I didn’t know the business very well, but he said, “I don’t write my music for me, I’m writing my music for my audience.” And so when you think about business and
these businesses it would seem to be that having that focus and that background in doing things for others, meaning writing music and the creative piece and owning businesses that they would bring that to their businesses and then therefore they would be more successful than maybe organizations that were already in place.
Dayna Steele: That’s like for example, if you want a raise, you want a raise or a promotion, don’t go in and tell your boss manager how great you are and how much you deserve it and me, me, me—go in there with your facts and figures and say, “I increased the company’s business, I increase the bottom line, if I was doing this instead of this it would make this much more profit. Let the people what’s in it for them. One of the greatest phone calls I ever got, having a husband who flew for NASA I’ve been around a lot of the astronauts for a long, long. Alan Bean, I guess the fourth man to walk on the moon, Alan’s a character and a half, he talks really fast, he talks—you spits it out, spits it out. I remember it was about five years ago on Christmas Eve I got a message from a number I didn’t recognize and I went back and I listened to the message and it’s like, “Dayna, Alan Bean, read your book, love it, love it, love it. Everything you say I love it except when looked at your videos on your website, I hate them. Call me, I’ll tell you why. Click. That’s another thing Alan never says goodbye, he just hangs up, you don’t know if you offended him or—he just hangs up. He’s the fourth man who walked on the moon, I’m curious so I called Alan. He said something that reminded me of something a program director had told me years ago, Allen said when you say the word “I” too much, you don’t talk to the audience about you, what this will do for your business, what you can be doing. He said, “When I learn to make my moon stories, their moon stories I became a much better speaker and a speaker in demand.” And it made me think back to something a program director had said to me years ago which I credit all of my radio success with, because I didn’t do a weather forecast any different than anybody else I didn’t play Stairway to Heaven and Free Bird any different than anybody else, but I spoke differently on the radio than every other DJ on the air and it was because of what I was taught. It doesn’t matter how many people are listening to you, this applies to an audience or a meeting as well, it doesn’t matter how many people are listening to you everybody has one set of ears and one heart and one soul and one brain and everybody wants to think you’re talking to them. So when I would say things like, “It’s really hot in the studio today or how are all of you?” This program director would hotline me immediately and say you just broke the connection, you just broke the connection.
And I try to remember that now when I’m onstage I speak as if I’m speaking to one person sitting right next to me maybe in a living room having a conversation, and that’s how I was taught to speak on the radio. You know, in your ads, in your marketing, I get up every morning and do the daily success tip I don’t know why I didn’t name it weekly success tip that would’ve been a lot easier. In everything you do, let people know what it’s going to do for them, it’s going to make them richer, it’s going to make them happier, it’s going to make them sexier, they’re going to get lucky, their family’s going to be happy, their wives going to be happy, their husband—what’s in it for them?
Dayna Steele: I think what you just said right there is something that I’ve been contending with a particular client of mine that is in the telecommunication space for contact center, they build Omni channel platforms. The marketing people go to the tech people and ask them about what are the things that they should be saying about the particular products. And of course they’re saying, features benefits, features benefits. Features benefits do not talk to the person—
Jim Rembach: Is it going to work? Is it going to make my day easier? How do I make this stupid printer recognize I have two tray options? That’s all I want to know. I don’t want to know the specs. I spend all morning trying to figure out how to get one of my apps to recognize the fact that I have two trays in this printer and I won’t say names. I have looked it up and all I’ve seen is six google page search results of specs, I don’t want specs, I just want to use tray two.
Dayna Steele: Right. I think being able to make that switch and understand how those features and benefits can talk to the individual that’s when they start being converted into value.
Jim Rembach: Yeah, I don’t care how many customers you have, you can be the biggest airline in the world but all I care is about my luggage today, who care about your systems, your processes, the computer doesn’t see it. I want you know real person cares about me and my wants and needs and it doesn’t matter how big your contact center is, when I call you I better not recognize your reading from a script. I want to know you have been waiting for me to call, whether you have or not, and that makes such a huge, huge difference. No matter how mad I am if I’m calling customer service, I learned a trick and I even used it this morning, I had to call on some medical insurance stuff one of the worst contact call centers in the world, but I always say you know they say, “Thank you for calling, this is Theresa. Your call may be recorded, blah, blah, blah—may I have your account number? Like, “hey Theresa, Happy New Year, how you doing today? That throws them off, every time. No matter what country they’re in, they’re like, “Happy New Year—but then you can yell—do see what I’m saying? It’s that human interaction. We’re all humans were not robots. I don’t need your processes, I don’t need your tack, I need to know you’re going to help me or make things better or when I buy your widgets I’m going to be widget happy, whatever. That’s a great piece of advice too because what you did is you cause the pattern disruption.
Dayna Steele: And you know how I like to disrupt the thing, that’s my job. That comes from years of rock and roll radio. I used to say if I hadn’t been called into the general manager’s office at least once a week I was not doing my job.
Jim Rembach: Well without a doubt. You know you bring a lot of passion, you’ve had the opportunity and be blessing to be exposed to a lot of passion with all the people in the network that you built and the interviews that you’ve had and the people you’ve met. And one of the things that we look for on the show is a leadership quotes because they can contain so much passion and I shouldn’t say leadership quotes, just quotes in general. Is there a quote or two that you can share with us that has passion in it for you?
Dayna Steele: A quote for me or one of my favorite quotes?
Jim Rembach: One of your favorites. Or maybe one from you.
Dayna Steele: Albert Einstein, “If at first the idea is not observed there’s no hope for it.” I got that on a coffee mug from Amazon, when I was one of their very first customers they sent their first customers every single first customer, like in this first year when I think Vesos who’s still in his garage got a coffee cup for Christmas that year—coffee mug—I was so sad when that finally broke a couple years ago, but that was the quote on it. It at first the idea is not absurd then there’s probably no hope for it, I love that. What you got to lose? That works for everybody unless you’re a brain surgeon, please don’t say that if you’re my brain surgeon, people always worry what are people going to think? What if I fail? I quit radio. I quit a pretty highly paid radio gig in 1990 because I always wanted to know what it was like to act for a living. I gave everything up, I sold my house, I surprised everyone, I moved to LA and discovered I could not act my way out of my box but I did discover you could put groceries on a credit card. So, I survived for about nine months ended up coming back and doubling my salary in radio. And people always say to me, well you know that time you failed in LA—it’s like, I didn’t fail, I discovered I couldn’t act and I have great respect now for people who do like toilet paper commercials and stuff it’s not an easy life out there. I think that’s probably one of the best things I’ve ever done in my entire career is to quit and moved to LA and try to act because I’ve discovered I can survive anything.
Jim Rembach: I love that. So, for me I’m going to definitely walk away with being able to embrace more absurdity.
Dayna Steele: Yeah. Just go for it, what do you got to lose? Again unless your brain surgeon—please don’t do that.
Jim Rembach: Now, I also know too you just described one of the situations where you have a hump to get over, great lessons learned, but have to have those we have to embrace the absurdity and find out when—maybe it really was absurd, those are all humps that we have to get over. Is there a story that you can share with us when you have to get over the hump?
Dayna Steele: Probably the acting thing. Getting over the fact that—I can act, it didn’t work let’s move back let’s do radio, I don’t know—somebody said to me once—one of my record people, she even bought me a book, she said, “You tried so many different things and you failed so many times and you just pick yourself up and you just keep going. I really had to stop and think about that because I’ve never looked at it as failing. It’s like it just didn’t work, take the parts that did work and move forward and take the parts that didn’t work and remember that. There’s an old book, the book she gave me was called, There Must Be a Pony. And I love the story I tell this often on stage to all kinds of groups, and the short version is—there are two brothers standing outside a bar and they open the door, the barn is full to the rafters with horse poo. One brother looks at it and says, “Well there’s nothing about horse poo” and he walks off disgusted. And the other brother looks at it grabs a shovel and goes there must be a pony. You know, the hump is the poo. I’m just a firm believer that there is a pony on the other side of it and I’m just going to keep going and if something doesn’t work set it aside and try a different way.
Jim Rembach: Okay, but I got to know because you’ve got to share. You move out to California, you had all these high hopes, what transpired for you to finally say, Oh, I did the work.
Dayna Steele: What transpired in the first week, I didn’t know you don’t just go to LA and call a casting director of the number one television show on the air and say, “Hey, I’m in town can I come by?” But one of my record guy that I knew said, “You really don’t him that well, he called me and he said, “I’m just so impressed you would just give up everything and go so bravely out to LA” he goes, “Here’s my sister’s name and number when you get out there tell her I told you to call and who knows—she’s a casting director maybe she’ll have something for you.” But it turns out it’s running, yes cool, who’s casting LA Law, the number one TV show on the air at the time, and again I didn’t know you don’t just call and I think she was so stunned that I just want—Hey, your brother said call, can I come by? She said come by and we hit it off, she said I have a part in next week’s episode for a newscaster—you read this script. So I read the script—why don’t you come back and read for the producers and then we’ll get you in the episode next week. And I’m like, “Oh, that was so cool.” I drove to the gates of Paramount Studios, that you see in all the movies, and I came back to read for the producers and I froze. I was terrified. I had never read for producers, I had done a commercial in Texas at the time when AFTRA and SAG, the two unions were separated, but in Texas if you are a member of one you’re automatically member of the other, so I didn’t realize what sort of gold I was holding in my hand when I arrived in LA with the screen actors guild membership already in my hand, so they assumed I had done television or movies or something because I was a member of the Screen Actors Guild. And I froze, I just froze. And I went on several more auditions and more auditions I went on that very first major audition for the number one television show in the country at the time, I knew when I walked out I’m an incredible DJ, I can be Dayna Steele 24/7 but I can’t be anybody else. I suck. I’m just awful.
I tried a few more and I audition for a cat food commercial that was based on the old Gary Larson comic, what you say to the dog and what the dog hears. And I had to audition in front of these producers and tell them in seconds how great the cat food was only using the word blah, blah, blah, blah, blah, blah, blah, blah, blah. I was just dating Charlie at that time and he was in town so he waited for me in a coffee shop downstairs and he said you should have heard all these actresses going, what is my motivation? I’m thinking a paycheck, that’s my motivation. I walked out of that, I remember getting in the rental car, getting in the car with Charlie to go get something to eat, he goes, How did it go? And I went, I’m ready to come home, this is ridiculous, this is no way to live. If I loved it, it would be worth it. It was like when I took flying lessons, I had these visions of being Angelina Jolie getting out of my private plane at which point my pilot has said, “You know, she looks good taking the trash—you will get nothing this week sir. That’s why I took flying lessons until the guy said you’re ready to solo and I said, no I’m not. No I’m not, I don’t have the passion I don’t feel the confidence it’s not there. So, that was a hump I didn’t get over. You know you just listen to your heart, listen to your soul, you know if something’s working or not.
Jim Rembach: Thank you for sharing. I had the opportunity to see you keynote at the ICMI contact center conference and that’s where we were able to connect and set up the interview for the show and I’m blessed—
Dayna Steele: Which by the way I love all the people I meet at that conference, everybody is just so—I don’t know it’s always a great—I’ve been very fortunate to keynote that conference twice now and they just keep having me back, and I love them for it.
Jim Rembach: I’ve had the opportunity to go to a couple of different industry types of events and I’ve talked to people who actually put on those types of events and some of them work with a couple of different industries and they always say, I love doing the customer care events because the people are just so wonderful.
Dayna Steele: How can you be in customer care event and not care? If you’re in the customer care industry and you don’t care, it’s probably time to go—act in LA or something, I don’t know.
Jim Rembach: Tell the paper commercials are calling.
Dayna Steele: Yeah, yeah, go do a toilet paper commercial. There’s my quote, if you’re in customer care industry and you don’t care, get out now.
Jim Rembach: Definitely. So I know you have a lot of things going on and you talked about the TV show, of course you’re speaking, your media work, your family and there’s a whole lot of things that you have going on but if you’re to look at one goal, what would it be?
Dayna Steele: To get the rock business on network television. We’re in negotiations so I can’t say the network but it’s a network that does a lot of really fun cool business shows and it would just fit in that network so incredibly, perfectly. But it’s a long process and I’m not very patient, not only am I feisty, I’m—let’s go, let’s go, let’s go, let’s go it’s and television doesn’t work that way so I’m having to learn a lot of yoga breaths when I speak to agents and Hollywood people and I try learning I’m trying, that’s a jump out of my skin. But that’s my number one goal, is to get the rock business season one, eight episodes on network television this year.
Jim Rembach: And the Fast Leader Legion wishes you the very best. Now before we move on let’s get a quick word from our sponsor.
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Jim Rembach: All right here we go Fast Leader listeners, it’s time for the Hump Day Hoedown, Okay Dayna the Hump Day Hoedown is a part of our show where you give us good insights fast. So, I’m going to ask you several questions and your job is to give us robust yet rapid responses that are going to help us move onward and upward faster. Dayna Steele, are you ready to hoedown?
Dayna Steele: No pressure, yeah, go.
Jim Rembach: Alright. What do you think is holding you back from being an even better leader today?
Dayna Steele: Wine.
Jim Rembach: What is the best leadership advice you have ever received?
Dayna Steele: Always fight naked.
Jim Rembach: What is one of your secrets that you believe contributes to your success”
Dayna Steele: Wine.
Jim Rembach: What do you feel is one of the best tools that helps you lead in business or life?
Dayna Steele: My husband, Charlie.
Jim Rembach: What would be one book, it could be from any genre that you’d recommend to our listeners?
Dayna Steele: Who Moved My Cheese?
Dayna Steele: Okay Fast Leader listeners, you can find links to that and other bonus information from today’s show by going to fastleader.net/DaynaSteele. Okay Dayna, this is my last hump day hoedown question: Imagine you were given the opportunity to go back to the age of 25 and you have been given the opportunity to take the knowledge and skills that you have now back with you but you can’t take everything you can only choose one, what skill or piece of knowledge would you take back with you and why?
Jim Rembach: Learning to listen more because I was a talker. I was a talker, I was a mover and a shaker. It was the eighties and rock-and-roll you’re asking me to remember the 80’s and rock-and-roll? Either to listen or to really have appreciated all of the situations I got myself into in the 80’s because I look back now and I was pretty lucky. I was in in rock and roll history in the 80’s it was pretty amazing.
Dayna Steele: But then but in the 80’s rock and roll the guys were wearing more makeup than the women weren’t they?
Jim Rembach: Yeah, they were. We shared eyeliner but—
Dayna Steele, it was an honor to spend time with you today, can you please share with the Fast Leader Legion how they can connect with you.
Dayna Steele: Daynasteele.com everything’s there, email I answer it, go for it.
Jim Rembach: Dayna Steele thank you for sharing your knowledge and wisdom, the Fast Leader legion honors you and thanks you for helping us get over the hump.
Thank you for joining me on the Fast Leader show today. For recaps, links from every show, special offers and access to download and subscribe, if you haven’t already, head on over the fastleader.net so we can help you move onward and upward faster.
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