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092: TwinEngine: It changed how we thought about marketing

Home/Podcasts/092: TwinEngine: It changed how we thought about marketing

092: TwinEngine: It changed how we thought about marketing

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TwinEngine Show Notes

Winnie Brignac Hart and Lorrie Brignac Lee lost 75 percent of their business in a weekend. Being based in New Orleans when hurricane Katrina hit, overnight they became a crisis communication firm. Immediately they learned what it meant to truly help people in a different way. Through this experience they were able to align what was important to them and move onward and upward faster.

Until Winnie and Lorrie’s late teens, they were known as one person “Winnie-Lorrie” (that’s one word) or “The Little Twins.” As identical twins, it taught them a simple truth about differences. When you look at identical twins, what do you think? How are they different? What makes each of them unique? Identical twins are intriguing — it’s because people can’t usually tell them apart.

Even today, their children, Miranda, Morgan and Olivia, collectively call them ‘Moms’.

Their unique perspective on the world helps them to better understand that the world we live in appreciates and expects individual differences in appearance and behavior. From their first-hand experience at refining their individuality throughout their lives, they’ve perfected the ability to perceive distinct differences in other people, other companies and other brands.

For Winnie and Lorrie, there are physical differences and there are inner differences—one of them is a left-brain thinker and one is a right-brain thinker. One is creative and expressive; the other is rational and linear. But it’s the pairing and integration of these different qualities that makes their agency “TwinEngine” (launched in 1990) what it is.

Winnie and Lorrie’s book Stand Out was written to offer a new perspective and a clear and structured approach to mastering how to stand out, be remembered, and become a trusted and preferred choice of customers and prospects. They do this by focusing on the eight fundamental areas of a brand: purpose, reputation, visuality, authenticity, ideal leads, distinction, strategy and mindset.

Winnie and Lorrie believe that every business has a distinct advantage that, when discovered, provides just the inspiration and momentum a business needs to make a huge leap forward in performance and profitability.

They have built a reputation as inspired leaders, speakers and savvy interpreters of business brand and personality. They have earned 125+ industry awards by working with a passion for leveraging their twin talents to help companies translate traditional marketing channels into forward-thinking solutions.

Winnie Brignac Hart and Lorrie Brignac Lee currently live in Houston, TX.

Tweetable Quotes and Mentions

Listen to @flytwinengine and get over the hump on the @FastLeaderShow Click to Tweet

“My passion is, always doing the right thing.” -TwinEngine Click to Tweet

“A lot of companies develop marketing plans and they end up going nowhere.” -TwinEngine Click to Tweet 

“Most companies today look schizophrenic and the customer sees that.” -TwinEngine Click to Tweet 

“A brand is an entire experience.” -TwinEngine Click to Tweet 

“Once a company discovers their purpose it can be incredibly powerful.” -TwinEngine Click to Tweet 

“It’s about your own ability to have the mindset to achieve desired results.” -TwinEngine Click to Tweet 

“Today we all really compete on a level playing field.” -TwinEngine Click to Tweet 

“If you’re aligned with the ideal lead you have a customer for life.” -TwinEngine Click to Tweet 

“It’s not about acquisition, it’s about retention.” -TwinEngine Click to Tweet 

“When the customer becomes a promoter that’s when marketing works.” -TwinEngine Click to Tweet 

“Marketing has turned from a monologue to a dialogue.” -TwinEngine Click to Tweet 

“Marketing is no longer a department, it can’t be.” -TwinEngine Click to Tweet 

“It’s about leaders that bring people together, that work together.” -TwinEngine Click to Tweet 

“Some people aren’t ready, it’s a matter of being ready.” -TwinEngine Click to Tweet 

“It really helped us to understand the person behind the client.” -TwinEngine Click to Tweet 

“You have to think about everyday as an independent thing.” -TwinEngine Click to Tweet 

“We all need to be empowered to be marketers.” -TwinEngine Click to Tweet 

“You don’t know what you don’t know.” -TwinEngine Click to Tweet 

“Always tell the truth and nothing bad happens to you.” -TwinEngine Click to Tweet 

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Hump to Get Over

Winnie Brignac Hart and Lorrie Brignac Lee lost 75 percent of their business in a weekend. Being based in New Orleans when hurricane Katrina hit, overnight they became a crisis communication firm. Immediately they learned what it meant to truly help people in a different way. Through this experience they were able to align what was important to them and move onward and upward faster.

Advice for others

It’s about your own ability to have the mindset to achieve desired results and be disciplined to actually doing it.

Holding them back from being an even better leader

Lorrie: Creativity. I’m a left brained thinker and I’m working on my creativity.

Winnie: Systems and processes. I come up with ideas and we still have to implement them.

Best Leadership Advice Received

Lorrie: From my father, you don’t know what you don’t know.

Winnie: Always tell the truth and nothing bad happens to you.

Secret to Success

Lorrie: Being a good listener

Winnie: Hart, bringing hart to everything I do.

Best tools that helps in business or Life

Lorrie: Order

Winnie: Flexibility, creativity

Recommended Reading

Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0)

What Got You Here Won’t Get You There: How Successful People Become Even More Successful

Stand Out: Tools To Master The 8 Fundamentals Of Standing Out In Business

Contacting TwinEngine

Website: http://twinengine.com/

LinkedIn: https://www.linkedin.com/company/514649

Twitter: https://twitter.com/FlyTwinEngine

Resources

54 Emotional Intelligence (EQ) Competencies List: Emotional Intelligence has proven to be the right kind of intelligence to have if you want to move onward and upward faster. Get your free list today.


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By | 2016-10-31T16:06:17+00:00 October 26th, 2016|Podcasts|0 Comments

About the Author:

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Your Fast Leader Show host is Jim Rembach. Jim is a panel expert with the Customer Experience Professionals Association (CXPA) and spent many years in contact center operations and leverages this to help others. He is a certified Emotional Intelligence (EQ) practitioner, Certified Employee Retention Specialist, Certified Better Place to Work Expert, and frequently quoted industry expert.