Be on our Show?

Interested in being a guest? Great! Just call me at 336-288-8226 and introduce yourself.

Did you register for offers and tips?

We all need help to get over the hump...so sign up.

062: Roger Dooley: It was rather a shocking thing for us

//062: Roger Dooley: It was rather a shocking thing for us

062: Roger Dooley: It was rather a shocking thing for us

Share on LinkedIn3Tweet about this on TwitterShare on Google+2Share on Facebook2Pin on Pinterest0Email this to someone

Roger Dooley Show Notes

Roger Dooley bailed out of a good corporate job to launch a company that serviced Texas Instruments computers. After six months of operation, Texas Instruments declared they were exiting the home computer market. Finding himself needing to focus more on the survival of his business, Roger began to think differently about how to move onward and upward. Listen to how Roger got over the hump.

Roger spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company.  He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Roger is an author, international keynote speaker, and consultant. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, and customer experience.

Roger’s work focuses on influence and persuasion with an emphasis on highly practical applications of brain and behavior research. He brings a well-grounded understanding of how business works. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.

Dooley is the author of the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, which has been translated into six languages. He writes the popular blog Neuromarketing as well as the Brainy Marketing column at Forbes.com.

The Persuasion Slide™ is a model recently introduced by Roger that puts marketing and customer experience in an easy to understand framework. This model allows businesses to focus on the four key elements needed to persuade customers to act and aids in identifying friction points in the customer experience that prevent sales and reduce satisfaction.

Tweetable Quotes and Mentions

Listen to @rogerdooley and get over the hump on the @FastLeaderShow Click to Tweet

“95% of our decision making processes are non-conscious.” -Roger Dooley Click to Tweet

“…features, benefits, price, we’re really only selling to a small part of our customers’ mind.” -Roger Dooley Click to Tweet

“We have to look at all those non-conscious influences that really affect what people do.” -Roger Dooley Click to Tweet 

“Even though we may not consciously be thinking about a problem we may be working on it.” -Roger Dooley Click to Tweet 

“Multi-taking in general has been shown to be very ineffective.” -Roger Dooley Click to Tweet 

“If you are presenting the brain with too many things it simply cannot effectively manage them.” -Roger Dooley Click to Tweet 

“We spend a lot of time planning…often it’s a case of just doing the work.” -Roger Dooley Click to Tweet 

“As you proceed you will often times find answers to many problems.” -Roger Dooley Click to Tweet 

“There are a lot of things in the short run that seem important.” -Roger Dooley Click to Tweet 

“Longer term but more strategic projects seem to get neglected.” -Roger Dooley Click to Tweet 

“Establish your priorities for those things that are important but not urgent.” -Roger Dooley Click to Tweet 

“I can’t chase every opportunity that is out there.” -Roger Dooley Click to Tweet 

“I have to turn down even some good opportunities.” -Roger Dooley Click to Tweet 

Get Your Updates & Offers

Get the latest and greatest content and offers first.

100% Privacy. We don't spam.

Hump to Get Over

Roger Dooley bailed out of a good corporate job to launch a company that serviced Texas Instruments computers. After six months of operation, Texas Instruments declared they were exiting the home computer market. Finding himself needing to focus more on the survival of his business, Roger began to think differently about how to move onward and upward. Listen to how Roger got over the hump.

Advice for others

Establish your priorities for those things are important but not urgent.

Holding him back from being an even better leader

Being tugged in many directions and focusing on the things that are most important.

Best Leadership Advice Received

Stay focused.

Secret to Success

Starting the day with a brief mediation period.

Best tools that helps in business or Life

The suite of Google Apps for Business.

Recommended Reading

7 Habits of Highly Effective People

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

The Persuasion Slide – A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade

Contacting Roger

Blog: http://www.neurosciencemarketing.com/blog/

Website: http://www.rogerdooley.com/

LinkedIn: https://www.linkedin.com/in/dooley

Twitter: https://twitter.com/rogerdooley

Resources

54 Emotional Intelligence (EQ) Competencies List: Emotional Intelligence has proven to be the right kind of intelligence to have if you want to move onward and upward faster. Get your free list today.


Subscribe to the Show on iTunes (Quick and simple!)

  1. Sign into iTunes using your ID and password
  2. Search the iTunes store for “Fast Leader Show”
  3. Click on the Subscribe button. It’s in the upper left corner of the screen.

Give Me a Rating or Review on iTunes (Also simple)

  1. Sign into iTunes using your ID and password
  2. Search the iTunes store for “Fast Leader Show”
  3. Click on “Ratings and Reviews”
  4. Give us a rating. Thank you for going ahead and leaving a “review” as well
By | 2016-10-31T16:06:29+00:00 March 30th, 2016|Podcasts|0 Comments

About the Author:

Author Image
Your Fast Leader Show host is Jim Rembach. Jim is a panel expert with the Customer Experience Professionals Association (CXPA) and spent many years in contact center operations and leverages this to help others. He is a certified Emotional Intelligence (EQ) practitioner, Certified Employee Retention Specialist, Certified Better Place to Work Expert, and frequently quoted industry expert.